A Catalyst for Economic Transformation
Africa Auction TV (AATV) is a UK registered Community Interest Company (C.I.C.) with a bold vision: to revolutionise the e-commerce and media landscape across Southern and Western Africa. Founded by Ariane Denise Brito, our company was born out of a clear observation—a fundamental market failure where a lack of trust and fragmented logistics were hindering the trade of high-quality, value-added goods. Our initiative is not just a business; it is a strategic response to this critical challenge.
We are a hybrid platform that combines the broad reach and trust of televised auctions with the efficiency of a robust, mobile-first digital marketplace. This unique model is designed to connect African producers with buyers globally, helping to diversify local economies beyond a reliance on volatile commodity markets.
As a C.I.C., our legal structure ensures that our primary purpose is to provide a social good. Our financial success is a means to achieve a legally-mandated social purpose. We are committed to transparently reporting on the funds raised and the beneficiaries, attracting investment from partners who, like us, prioritise both financial returns and measurable social impact.
To foster a more diversified, resilient, and inclusive economic landscape in Southern and Western Africa by creating a new, transparent, and efficient export pipeline for value-added goods, thereby generating sustainable revenue for businesses, communities, and governments.
